May 25, 2026  
2011-2012 Undergraduate Catalogue 
    
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2011-2012 Undergraduate Catalogue Archived Catalogue

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COM 431 - Integrated Marketing Communications II

Credits: 3
Prerequisite: A grade of ‘B’ or above in COM 200  and COM 231 . Restricted to COM majors. Application of theoretical approaches to IMC while advancing practical knowledge of IMC strategies and tactics. Students will function on a project team and as project manageres for on-campus and off-campus clients.


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