2011-2012 Undergraduate Catalogue Archived Catalogue
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COM 231 - Integrated Marketing Communications ICredits: 3 Prerequisite: A grade of “B” or above in COM 105 . Restricted to PCOM and COM majors. Strategic planning to reach all business stakeholders. Public relations and advertising are critical functions of IMC, as are marketing communication, promotions, events planning, and community relations. This course prepares students for upper-level coursework in PR, IMC, and Advertising.
Click here for the Spring 2024 Class Schedule.
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