May 28, 2023  
2011-2012 Undergraduate Catalogue 
2011-2012 Undergraduate Catalogue Archived Catalogue

REC 380 - Marketing for Recreation Services

Credits: 3
Prerequisites: REC majors only or permission of instructor. Application of marketing principles to recreation service delivery systems, including procedures for developing marketing plans for recreation, park, tourism, and sport programs. An emphasis is placed on organizing and analyzing the marketing process and planning the marketing mix. The class project on applied marketing in recreation enables students to develop a more in-depth understanding and appreciation of marketing in the field.

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