Apr 24, 2024  
2011-2012 Undergraduate Catalogue 
    
2011-2012 Undergraduate Catalogue Archived Catalogue

COM 474 - Organizational Culture

Credits: 3
Prerequisite: COM 372 . Restricted to COM majors. Emphasis on how an organization’s values, material artifacts, oral and mediated communications, rhetoric, strategic communication (e.g. public relations, advertising), and folklore reveal unique, complex sets of communication patterns. Basic ethnographic research skills developed and practiced in semester-long projects.


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