MKT 340 - Principles of Marketing

Introduction to the concepts, activities and decisions that relate to the marketing function in domestic and international business. Focus on development and implementation of marketing strategies through the use of marketing mix variables of product, price, distribution, and promotion.

Credit Hours: 3

Additional Restrictions/Requirements: Sophomore standing or admission to the Cameron School of Business.
Course Repeatability: Course may not be repeated. Maximum Repeatable Hours: 3

Click here for the Spring 2025 Class Schedule.