MKT 445 - Marketing Strategy

Concepts of Demand Analysis, formulating marketing strategy, establishing policies and procedures, coordinating marketing action, and evaluating performance.

Credit Hours: 3

Prerequisite Courses: MKT 343
Additional Restrictions/Requirements: Senior standing, prerequisite course, and completion of an additional 9 hours of upper division marketing courses.
Course Repeatability: Course may not be repeated. Maximum Repeatable Hours: 3

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