MKT 343 - Content Marketing

Develop various forms of strategic marketing content that resonate with target audiences and help achieve marketing campaign objectives. Emphasis on curating and optimizing marketing content, including how to analyze, measure, track and report results against key performance indicators (KPIs).

Credit Hours: 3

Prerequisite Courses: MKT 340 with a grade of C- or better
Additional Restrictions/Requirements: Prerequisite course and admission to Cameron School of Business.
University Studies: Building Competencies/Writing Intensive/Information Literacy
Course Repeatability: Course may not be repeated. Maximum Repeatable Hours: 3

Click here for the class schedule. select Browse Course Catalog or Register for Classes.