COM 431 - Integrated Marketing Communication: Brand Strategy & Research

Examines the role of research, branding, and strategic thinking in integrated marketing communication activities for clients in an applied learning environment. Uses qualitative, quantitative, interpretive and historical research methods to complete projects such as identity and naming, social media management, and visual brand identity.

Credit Hours: 3

Prerequisite Courses: COM 334 or COM 338.
Additional Restrictions/Requirements: COM majors or permission of instructor.
University Studies: Building Competencies/Writing Intensive, Explorations Beyond the Classroom
Course Repeatability: Course may not be repeated.
Major Restriction COM Majors or permission of instructor

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