COM 338 - Integrated Marketing Communication: Campaign Design

Design, construction, analysis and evaluation of campaigns that include advertising, public relations, promotions, word-of-mouth and social media elements in integrated marketing communication (IMC) contexts using communication and rhetorical theory.

Credit Hours: 3

Prerequisite or Corequisite Courses: COM 232
Prerequisite Courses: COM 231
Additional Restrictions/Requirements: Or permission of Instructor.
Course Repeatability: Course may not be repeated.
Major Restriction COM Majors or Integrated Marketing Communication Certificate