MKT 442 - International Marketing

Focus is on the special framework in which international marketing is conducted. Influence of international institutions, culture, stage of economic development, geography and demography are covered. Emphasis on multinational marketing problems and opportunities in an ever-changing world.

Credit Hours: 3

Prerequisite Courses: MKT 340 and INB 300
Additional Restrictions/Requirements: Prerequisite course and admission to Cameron School of Business.
Crosslisting: INB 442
Course Repeatability: Course may not be repeated.

Click here for the Spring 2025 Class Schedule.