COM 431 - Integrated Marketing Communication: Brand Strategy & Research

Examines the role of research, branding, and strategic thinking in integrated marketing communication activities for clients in an applied learning environment. Addresses qualitative, quantitative, and interpretive/historical research methods; as well as identity and naming; and visual brand identity.

Credit Hours: 3

Prerequisite Courses: (COM 200 with minimum a grade of B and COM 334) or COM 338
Additional Restrictions/Requirements: Prerequisite courses or consent of instructor. Restricted to COM majors.
University Studies: Building Competencies/Writing Intensive, Explorations Beyond the Classroom
Course Repeatablility: Course may not be repeated. Maximum Repeatable Hours: 3

Click here for the Spring 2025 Class Schedule.