COM 334 - Integrated Marketing Communication: Message Design

Focuses on the construction and analysis of persuasive strategic messages in integrated marketing communication (IMC) contexts using communication and rhetorical theory. Types of messages include written, visual, non-verbal, and aural.

Credit Hours: 3

Prerequisite Courses: A grade of ‘B’ or above in COM 200 and COM 231. Corequisite or prerequisite: COM 232, or permission of instructor.
Additional Restrictions/Requirements: Prerequisite courses or consent or instructor. Restricted to COM majors.
Course Repeatablility: Course may not be repeated. Maximum Repeatable Hours: 3

Click here for the Spring 2025 Class Schedule.