2019-2020 Undergraduate Catalogue Archived Catalogue
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COM 334 - Integrated Marketing Communication: Message Design
Focuses on the construction and analysis of persuasive strategic messages in integrated marketing communication (IMC) contexts using communication and rhetorical theory. Types of messages include written, visual, non-verbal, and aural.
Credit Hours: 3
Prerequisite Courses: A grade of ‘B’ or above in COM 200 and COM 231. Corequisite or prerequisite: COM 232, or permission of instructor.
Additional Restrictions/Requirements: Prerequisite courses or consent or instructor. Restricted to COM majors.
Course Repeatablility: Course may not be repeated. Maximum Repeatable Hours: 3
Click here for the Fall 2024 Class Schedule.
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