Mar 28, 2024  
2019-2020 Undergraduate Catalogue 
    
2019-2020 Undergraduate Catalogue Archived Catalogue

COM 338 - Integrated Marketing Communication: Campaign Design


Focuses on the construction, analysis, and evaluation of campaigns that include advertising, public relations, promotions, word-of-mouth, social media elements in integrated marketing communication (IMC) contexts using communication and rhetorical theory.

Credit Hours: 3

Prerequisite Courses: COM 200  with a minimum grade of B and COM 231  COM 232  
Additional Restrictions/Requirements: Prerequisite courses or consent of instructor. Restricted to COM majors.
Course Repeatablility: Course may not be repeated. Maximum Repeatable Hours: 3



Click here for the Spring 2024 Class Schedule.