COM 338 - Integrated Marketing Communication: Campaign Design

Focuses on the construction, analysis, and evaluation of campaigns that include advertising, public relations, promotions, word-of-mouth, social media elements in integrated marketing communication (IMC) contexts using communication and rhetorical theory.

Credit Hours: 3

Prerequisite Courses: COM 200 with a minimum grade of B and COM 231 COM 232
Additional Restrictions/Requirements: Prerequisite courses or consent of instructor. Restricted to COM majors.
Course Repeatablility: Course may not be repeated. Maximum Repeatable Hours: 3

Click here for the Spring 2025 Class Schedule.