Integrated Marketing Communication (IMC) Certificate

Program Coordinator: Tammala Bulger

IMC is a specialized field of the communication discipline widely recognized by scholars and practitioners in the marketplace. The Integrated Marketing Communication (IMC) Certificate provides foundational knowledge of IMC, a planned and strategic communication process that cultivates mutually beneficial relationships with audiences for the purpose of influencing behavior. IMC skills are advanced with courses in strategic writing, message and campaign design, and the professional practice of IMC. The Integrated Marketing Communication (IMC) Certificate is a separate credential that does not replace your major or minor. Any UNCW undergraduate may earn the certificate by completing 12 hours of coursework. Your transcript will list the certificate along with other degrees earned.