Department of Marketing

https://csb.uncw.edu/mkt/index.html

The Department of Marketing provides courses and other academic support for the B.S. degree with concentrations in Marketing - Marketing Strategy, and Marketing - Professional Selling. Marketing is a dynamic discipline that thrives on change – changes in customer attitudes, purchasing behaviors, demographics, competitors, technology, methods of distribution, media, society, and culture. It is the driving force in building and sustaining meaningful customer relationships, creating and developing new markets, and building differentiated brands.

The curriculum educates and prepares students by providing the necessary knowledge, skills, and tools to make informed strategic marketing decisions in areas such as product/market selection, product and brand management, professional selling, sales force operations, integrated marketing communication, service quality, pricing, management of channels of distribution, and marketing research.

Faculty use case studies, lecture, role playing, and real-world application projects to supplement the text, and students are exposed to the latest marketing software tools that aid marketing decision making. Modern marketing decisions are based on statistical analysis, market tests, and other research techniques. Exercising analytical abilities, logic, communication skills, and creativity, the marketing concentration prepares students for a variety of challenging career opportunities such as professional selling, advertising, brand management, services marketing, social media marketing, retailing, international marketing, healthcare marketing, marketing research and analytics.