MKT 342 - Social Media Marketing

Survey course of the unique aspects of marketing through social media. Focus is on the application of new and emerging social media communication systems and practices that are becoming major elements in integrated marketing communication programs.

Credit Hours: 3

Prerequisite Courses: MKT 340 with a minimum grade of C-.
Additional Restrictions/Requirements: Admission to Cameron School of Business
Course Repeatability: Course may not be repeated.
Major Restriction Bachelor of Science in Business AdministrationMinor Restriction none