MKT 446 - Health Care Marketing

Survey course providing a comprehensive overview of the unique aspects of medical and health care marketing environments. Emphasis is on quantitative and qualitative data to support strategic and tactical marketing recommendations regarding health care. The course examines various types of health care organizations and offers marketing solutions to providers.

Credit Hours: 3

Prerequisite Courses: MKT 340 with a minimum grade of C-.
Additional Restrictions/Requirements: Admission to Cameron School of Business
Course Repeatability: Course may not be repeated.
Major Restriction Bachelor of Science in Business Administration