MKT 440 - Marketing Analytics

Focuses on the role of evidence-based data in decision-making and how to leverage data as a strategic asset. Emphasis on the predictive potential of data by translating vast amounts of complex data into manageable information in order to make sound decisions. The effective use of marketing metrics offers insights into customer preferences and trends and allows for the detection of patterns, the making of new associations, and the acquisition of a deeper understanding of customers.

Credit Hours: 3

Prerequisite or Corequisite Courses: MKT 343 with a grade of C- or better
Additional Restrictions/Requirements: BS Business Administration and Admission to Cameron School of Business
Course Repeatability: Course may not be repeated.
Major Restriction BS Business Administration