MKT 444 - Digital Marketing Analytics

Focus of the class will be on learning digital marketing skills and applying them to create effective marketing strategies. Emphasis is on project-oriented assignments with an application to real-world scenarios. Offers insight into a variety of digital promotional channels, such as search engine optimization (SEM), search engine marketing (SEM), mobile marketing, and social media marketing, as well as the analytics of their effectiveness.

Credit Hours: 3

Prerequisite or Corequisite Courses: MKT 343
Additional Restrictions/Requirements: Prerequisite or co-requisite course and admission to Cameron School of Business.
Course Repeatability: Course may not be repeated. Maximum Repeatable Hours: 3