MKT 443 - Marketing Research Design

The development and utilization of the marketing research process and the components of a marketing research project for business decisions. Emphasis on the collection of qualitative and quantitative data to solve a specific business problem or identify opportunities used to develop and evaluate courses of marketing action.

Credit Hours: 3

Prerequisite or Corequisite Courses: MKT 343 with a grade of C- or better
Additional Restrictions/Requirements: BS Business Administration and Admission to Cameron School of Business
Course Repeatability: Course may not be repeated. Maximum Repeatable Hours: 3
Major Restriction BS Business Administration