MKT 348 - Professional Selling

Examination of the theory and practice of sales skills designed to provide a professional foundation to students who will be involved in professional selling careers. Includes fundamentals of professional selling with an emphasis on self-confidence, persuasive presentation of ideas and products, customer orientation, and other selling behaviors.

Credit Hours: 3

Prerequisite Courses: MKT 340
Additional Restrictions/Requirements: Prerequisite course and admission to Cameron School of Business.
Course Repeatability: Course may not be repeated.

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