MKT 346 - Retail Management

Examination of the principles and methods of retailing. Study of social, political, ethical, and economic environments. Emphasis on market segmentation, merchandising, and managerial control.

Credit Hours: 3

Prerequisite Courses: MKT 340
Additional Restrictions/Requirements: Prerequisite course and admission to Cameron School of Business.
Course Repeatability: Course may not be repeated.