MKT 345 - Sports & Sponsorship Marketing

An overview of the marketing of sports at the professional and collegiate levels, as well as the use of sport sponsorships by commercial enterprises to help market products and services. The course will cover topics related to the economics of sports, the creation and management of sports brands, and the use of the marketing mix to increase the participation and consumption of sports products. Students will also learn how to utilize sponsorship activities, such as licensing, endorsements, and venue-naming rights, to create enduring emotional connections between sport properties and consumers.

Credit Hours: 3

Prerequisite Courses: MKT 340 with a grade of C- or better
Additional Restrictions/Requirements: Prerequisite course and admission to Cameron School of Business.
Course Repeatability: Course may not be repeated. Maximum Repeatable Hours: 3

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