COM 438 - Integrated Marketing Communication: Event Design

Apply integrated marketing communication (IMC) strategies to event design in specific contexts such as conferences, professional meetings, celebratory events, and programs for community outreach. Students work with clients to research, plan, execute, and evaluate events and their communicative impact in an applied learning environment.

Credit Hours: 3

Prerequisite Courses: COM 334 or COM 338
Additional Restrictions/Requirements: Or permission of instructor.
Course Repeatability: Course may not be repeated.
Major Restriction COM or Integrated Marketing Communication (IMC) Certificate

Click here for the class schedule. select Browse Course Catalog or Register for Classes.