COM 232 - Strategic Writing in Integrated Marketing Communication

Writing in the field of integrated marketing communication, including public relations writing, advertising planning and copywriting, social media writing, and other forms of strategic communication designed for markets, target audiences, and publics. Students research and produce multiple written artifacts, learn to edit and proofread, and package these communication artifacts professionally.

Credit Hours: 3

Prerequisite or Corequisite Courses: ENG 103 or ENG 201 or permission of instructor.
Additional Restrictions/Requirements: Or permission of instructor.
University Studies: Building Competencies/Writing Intensive
Course Repeatability: Course may not be repeated.
Major Restriction PCOM or COM Majors or Integrated Marketing Communication (IMC) Certificate

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