COM 231 - Essentials of Integrated Marketing Communication

Exploration of advertising, public relations, promotions, events and experiential marketing, word-of-mouth marketing, and social media campaigns through an IMC framework. The IMC approach considers audience, research, messages, ethics, and the current cultural environment to provide the foundations of sound practice. Students also explore careers in this area and how those careers shape our world.

Credit Hours: 3

Course Repeatability: Course may not be repeated.
Major Restriction IMC Certificate