INB 442 - International Marketing

Focus is on the special framework in which international marketing is conducted. Influence of international institutions, culture, stage of economic development, geography and demography are covered. Emphasis on multinational marketing problems and opportunities in an ever-changing world.

Credit Hours: 3

Prerequisite Courses: INB 300 and MKT 340
Additional Restrictions/Requirements: Prerequisite courses and admission to Cameron School of Business.
Crosslisting: MKT 442
Course Repeatability: Course may not be repeated. Maximum Repeatable Hours: 3

Click here for the Spring 2025 Class Schedule.