MBA 546 - Customer Delight and the Service Experience

Course Description: The focus of this course is to familiarize students with the latest findings and theoretical developments in the area of customer service and more specifically customer delight. Emphasis will be placed on evaluating relationship marketing, customer loyalty and factors leading to high customer lifetime value.

Credit Hours: 3

Course Repeatability: Course may be repeated

ADDITIONAL COURSE INFORMATION

Equivalent Courses: None
Full-Time Enrollment Equivalent: No
Additional Course Fees: None
Course Attribute: None

Click here for the Spring 2025 Class Schedule.