HCA 505 - Strategic Management and Marketing for Healthcare Professionals

Course Description: For success in the modern healthcare environment, organizations must focus on strategic planning and explore models for achieving a competitive edge. Students will explore the importance of strategic planning in healthcare; internal and external environmental assessment; marketing healthcare services; strategy formulation, implementation, evaluation, and long-term control.

Credit Hours: 3

Corequisite Courses: HCA 504
Prerequisite Courses: HCA 501, HCA 502, HCA 503, HCA 504 (minimum grade B-)
Course Repeatability: Course may not be repeated

ADDITIONAL COURSE INFORMATION

Equivalent Courses: None
Undergraduate Crosslisting: None
Course Attribute: None

Click here for the Spring 2025 Class Schedule.