BAN 513 - Digital Marketing Analytics

Course Description: The focus of this course is to familiarize students with the principles and strategic concepts of digital marketing analytics, revolving around three broad areas: owned, paid and earned media. The effective use of marketing analytics offers insights into trends regarding digital technologies and a deeper understanding of customers’ use and preferences regarding digital media.

Credit Hours: 3

ADDITIONAL COURSE INFORMATION

Equivalent Courses: None
Undergraduate Crosslisting: None
Additional Course Fees: None
Course Attribute: None

Click here for the Spring 2025 Class Schedule.