Mar 29, 2024  
2021-2022 Undergraduate Catalogue 
    
2021-2022 Undergraduate Catalogue Archived Catalogue

COM 438 - Integrated Marketing Communication: Event Design


Focuses on designing events and integrated marketing communication (IMC) strategies in specific contexts such as conferences, professional meetings, celebratory events, and programs for community outreach. Students will work with clients to research, plan, execute, and evaluate events and their communicative impact in an applied learning environment.

Credit Hours: 3

Prerequisite Courses: COM 334  or COM 338 , or consent of instructor.
Additional Restrictions/Requirements: Restricted to COM majors.
Course Repeatability: Course may not be repeated.



Click here for the Spring 2024 Class Schedule.