2021-2022 Undergraduate Catalogue Archived Catalogue
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COM 334 - Integrated Marketing Communication: Message Design
Focuses on the construction and analysis of persuasive strategic messages in integrated marketing communication (IMC) contexts using communication and rhetorical theory. Types of messages include written, visual, non-verbal, and aural.
Credit Hours: 3
Prerequisite Courses: Prerequisite: COM 231 ; Prerequisite or Corequisite: COM 232 ; or consent of instructor.
Additional Restrictions/Requirements: Restricted to COM majors.
Course Repeatability: Course may not be repeated.
Click here for the Fall 2024 Class Schedule.
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