COM 334 - Integrated Marketing Communication: Message Design

Focuses on the construction and analysis of persuasive strategic messages in integrated marketing communication (IMC) contexts using communication and rhetorical theory. Types of messages include written, visual, non-verbal, and aural.

Credit Hours: 3

Prerequisite Courses: Prerequisite: COM 231; Prerequisite or Corequisite: COM 232; or consent of instructor.
Additional Restrictions/Requirements: Restricted to COM majors.
Course Repeatability: Course may not be repeated.

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