2021-2022 Undergraduate Catalogue Archived Catalogue
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COM 232 - Strategic Writing in Integrated Marketing Communication
Writing in the field of integrated marketing communication, including public relations writing, advertising planning and copywriting, social media writing, and other forms of strategic communication designed for markets, target audiences, and publics. Students research and produce multiple written artifacts, learn to edit and proofread, and package these communication artifacts professionally.
Credit Hours: 3
Prerequisite Courses: Prerequisite or corequisite:ENG 103 or ENG 201 , and COM 105 with a minimum grade of B.
Additional Restrictions/Requirements: Restricted to PCOM or COM majors.
University Studies: Building Competencies/Writing Intensive
Course Repeatability: Course may not be repeated. Maximum Repeatable Hours: 3
Click here for the Fall 2024 Class Schedule.
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