2021-2022 Undergraduate Catalogue Archived Catalogue
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COM 338 - Integrated Marketing Communication: Campaign Design
Construction, analysis, and evaluation of campaigns that includes advertising, public relations, promotions, word-of-mouth, social media elements in integrated marketing communication (IMC) contexts using communication and rhetorical theory.
Credit Hours: 3
Prerequisite Courses: Prerequisite: COM 231 ; Prerequisite or Corequisite: COM 232 ; or consent of instructor.
Additional Restrictions/Requirements: Restricted to COM majors.
Course Repeatability: Course may not be repeated.
Click here for the Fall 2024 Class Schedule.
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