COM 338 - Integrated Marketing Communication: Campaign Design

Construction, analysis, and evaluation of campaigns that includes advertising, public relations, promotions, word-of-mouth, social media elements in integrated marketing communication (IMC) contexts using communication and rhetorical theory.

Credit Hours: 3

Prerequisite Courses: Prerequisite: COM 231; Prerequisite or Corequisite: COM 232; or consent of instructor.
Additional Restrictions/Requirements: Restricted to COM majors.
Course Repeatability: Course may not be repeated.

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