May 28, 2024  
2020-2021 Graduate Catalogue 
2020-2021 Graduate Catalogue Archived Catalogue

MBA 546 - Customer Delight and the Service Experience

Course Description: The focus of this course is to familiarize students with the latest findings and theoretical developments in the area of customer service and more specifically customer delight. Emphasis will be placed on evaluating relationship marketing, customer loyalty and factors leading to high customer lifetime value.

Credit Hours: 3

Course Repeatability Course may be repeated


Equivalent Courses: None
Full-Time Enrollment Equivalent: No
Additional Course Fees: None
Course Attribute: None

Click here for the Fall 2024 Class Schedule.