2020-2021 Graduate Catalogue Archived Catalogue
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MBA 546 - Customer Delight and the Service Experience
Course Description: The focus of this course is to familiarize students with the latest findings and theoretical developments in the area of customer service and more specifically customer delight. Emphasis will be placed on evaluating relationship marketing, customer loyalty and factors leading to high customer lifetime value.
Credit Hours: 3
Course Repeatability Course may be repeated
ADDITIONAL COURSE INFORMATION
Equivalent Courses: None
Full-Time Enrollment Equivalent: No
Additional Course Fees: None
Course Attribute: None
Click here for the Fall 2024 Class Schedule.
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