2020-2021 Graduate Catalogue Archived Catalogue
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COM 532 - Critical Issues in Integrated Marketing Communication
Course Description: Overview of the types of industries, organizations, and sectors using IMC and the primary challenges for each area. Topics include political brands and campaigns, sports and entertainment IMC, non-profit organizations and issue/stakeholder management, business-to-business and business-to-consumer IMC and brands, and institutional (government, healthcare, higher education) branding and IMC efforts.
Credit Hours: 3
Corequisite Courses: None
Prerequisite Courses: COM 531
Additional Restrictions/ Requirements: None
Course Repeatability Course may be repeated Maximum Repeatable Hours: 3Repeat Limit: 2
ADDITIONAL COURSE INFORMATION
Equivalent Courses: None
Undergraduate Crosslisting: None
Course Attribute: None
Click here for the Spring 2023 Class Schedule.
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