Mar 27, 2023  
2020-2021 Graduate Catalogue 
2020-2021 Graduate Catalogue Archived Catalogue

COM 532 - Critical Issues in Integrated Marketing Communication

Course Description: Overview of the types of industries, organizations, and sectors using IMC and the primary challenges for each area. Topics include political brands and campaigns, sports and entertainment IMC, non-profit organizations and issue/stakeholder management, business-to-business and business-to-consumer IMC and brands, and institutional (government, healthcare, higher education) branding and IMC efforts.

Credit Hours: 3

Corequisite Courses: None
Prerequisite Courses: COM 531
Additional Restrictions/ Requirements: None
Course Repeatability Course may be repeated Maximum Repeatable Hours: 3Repeat Limit: 2


Equivalent Courses: None
Undergraduate Crosslisting: None
Course Attribute: None

Click here for the Spring 2023 Class Schedule.