2020-2021 Graduate Catalogue Archived Catalogue
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BAN 513 - Digital Marketing Analytics
Course Description: The focus of this course is to familiarize students with the principles and strategic concepts of digital marketing analytics, revolving around three broad areas: owned, paid and earned media. The effective use of marketing analytics offers insights into trends regarding digital technologies and a deeper understanding of customers’ use and preferences regarding digital media.
Credit Hours: 3
ADDITIONAL COURSE INFORMATION
Equivalent Courses: None
Undergraduate Crosslisting: None
Additional Course Fees: None
Course Attribute: None
Click here for the Fall 2024 Class Schedule.
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