Mar 28, 2024  
2020-2021 Graduate Catalogue 
    
2020-2021 Graduate Catalogue Archived Catalogue

IMB 540 - Global Marketing Strategies


Course Description: International marketing decision making at an advanced level. The course will address marketing performance in a global context, assess differences in country environments; select and apply techniques for international market segmentation, market entry strategies, market risk analysis, and marketing plans.

Credit Hours: 2

Corequisite Courses: None
Prerequisite Courses: None
Additional Restrictions/ Requirements: None
Course Repeatability Course may not be repeated


ADDITIONAL COURSE INFORMATION

Equivalent Courses: None
Undergraduate Crosslisting: None
Additional Course Fees: Additional Tuition Charges Apply (International MBA Off-formula) Additional Fee Amounts
Course Attribute: None








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