2020-2021 Graduate Catalogue Archived Catalogue
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IMB 540 - Global Marketing Strategies Course Description: International marketing decision making at an advanced level. The course will address marketing performance in a global context, assess differences in country environments; select and apply techniques for international market segmentation, market entry strategies, market risk analysis, and marketing plans.
Credit Hours: 2
Corequisite Courses: None Prerequisite Courses: None Additional Restrictions/ Requirements: None Course Repeatability Course may not be repeated
ADDITIONAL COURSE INFORMATION
Equivalent Courses: None Undergraduate Crosslisting: None Additional Course Fees: Additional Tuition Charges Apply (International MBA Off-formula) Additional Fee Amounts Course Attribute: None
Click here for the Spring 2024 Class Schedule.
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