MKT 443 - Marketing Research Design

The development and utilization of the marketing research process and the components of a marketing research project for business decisions. Emphasis on the collection of qualitative and quantitative data to solve a specific business problem or identify opportunities used to develop and evaluate courses of marketing action.

Credit Hours: 3

Prerequisite Courses: MKT 343
Additional Restrictions/Requirements: Prerequisite course and admission to Cameron School of Business.
Course Repeatablility: Course may not be repeated. Maximum Repeatable Hours: 3

Click here for the Spring 2025 Class Schedule.