MKT 343 - Marketing Intelligence and Communication

Analysis/interpretation of data and communication of findings to allow for effective marketing decision making. Emphasis on the use of qualitative and quantitative data from large internal and external databases with interpretive results communicated in the form of business letters and internal memorandums.

Credit Hours: 3

Prerequisite Courses: MKT 340 and BAN 280 with a minimum grade of C-
Additional Restrictions/Requirements: Prerequisite courses and admission to Cameron School of Business.
University Studies: Building Competencies/Writing Intensive/Information Literacy
Course Repeatablility: Course may not be repeated. Maximum Repeatable Hours: 3

Click here for the Spring 2025 Class Schedule.