Dr. Porter, chair. Dr. Howe (graduate program coordinator), Dr. J. Hunt, Dr. Kinard, Dr. Mallalieu, Dr. Meyer, Dr. Scribner, Dr. Spencer.
The Department of Marketing provides courses and other academic support for the B.S. degree with an option in marketing. Marketing is a dynamic discipline that thrives on change – changes in customer attitudes, purchasing behaviors, and demographics; competitors; technology; methods of distribution; media; and our society and culture. It is the driving force in building and sustaining meaningful customer relationships, creating and developing new markets, and building differentiated brands.
The curriculum educates and prepares students by providing the necessary knowledge, skills, and tools to make informed strategic marketing decisions in areas such as product/market selection, product line management, sales force operations, integrated marketing communications, service quality, pricing, management of channels of distribution, and marketing research.
Faculty use case studies, lecture, and real world application projects to supplement the text, and students are exposed to the latest marketing software tools that aid marketing decision making. Modern marketing decisions are based on statistical analysis, market tests, and other research techniques. Exercising analytical abilities, logic, communication skills, and creativity, the marketing option readies students for a variety of challenging career opportunities such as professional selling, advertising, brand management, services marketing, retailing, hospitality, Internet marketing, marketing research, and healthcare marketing.