IMB 540 - Global Marketing Strategies

Course Description: International marketing decision making at an advanced level. The course will address marketing performance in a global context, assess differences in country environments; select and apply techniques for international market segmentation, market entry strategies, market risk analysis, and marketing plans.

Credit Hours: 2 to 3

Course Repeatability: Course may not be repeated.

ADDITIONAL COURSE INFORMATION

Undergraduate Crosslisting: None
Additional Course Fees: Additional Tuition Charges Apply (International MBA Off-formula) Additional Fee Amounts
Course Attribute: None

Click here for the class schedule. select Browse Course Catalog or Register for Classes.