COM 431 - Integrated Marketing Communication: Brand Strategy & Research

Examines the role of research, branding, and strategic thinking in integrated marketing communication activities for clients in an applied learning environment. Addresses qualitative, quantitative, and interpretive/historical research methods; as well as identity and naming; and visual brand identity.

Credit Hours: 3

Prerequisite Courses: COM 344 or COM 338, or consent of instructor.
Additional Restrictions/Requirements: Restricted to COM majors.
University Studies: Building Competencies/Writing Intensive, Explorations Beyond the Classroom
Course Repeatability: Course may not be repeated.

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