MKT 440 - Marketing Analytics

Focuses on the role of evidence-based data in decision-making and how to leverage data as a strategic asset. Emphasis on the predictive potential of data by translating vast amounts of complex data into manageable information in order to make sound decisions. The effective use of marketing metrics offers insights into customer preferences and trends and allows for the detection of patterns, the making of new associations, and the acquisition of a deeper understanding of customers.

Credit Hours: 3

Prerequisite Courses: MKT 340
Additional Restrictions/Requirements: Prerequisite course and admission to Cameron School of Business.
Course Repeatability: Course may not be repeated. Maximum Repeatable Hours: 3

Click here for the Spring 2025 Class Schedule.