2020-2021 Undergraduate Catalogue Archived Catalogue
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MKT 443 - Marketing Research Design
The development and utilization of the marketing research process and the components of a marketing research project for business decisions. Emphasis on the collection of qualitative and quantitative data to solve a specific business problem or identify opportunities used to develop and evaluate courses of marketing action.
Credit Hours: 3
Prerequisite Courses: MKT 343
Additional Restrictions/Requirements: Prerequisite course and admission to Cameron School of Business.
Course Repeatability: Course may not be repeated. Maximum Repeatable Hours: 3
Click here for the Fall 2024 Class Schedule.
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