Jan 24, 2025  
2020-2021 Undergraduate Catalogue 
    
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MKT 349 - Consumer Behavior

Behavioral science concepts and principles and how they contribute to effective and efficient marketing activities from the perspective of the consumer, marketer and public policy maker.

Credit Hours: 3

Prerequisite Courses: MKT 340 
Additional Restrictions/Requirements: Prerequisite course and admission to Cameron School of Business.
Course Repeatability: Course may not be repeated. Maximum Repeatable Hours: 3


Click here for the Spring 2025 Class Schedule.



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