2020-2021 Undergraduate Catalogue Archived Catalogue
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MKT 349 - Consumer Behavior Behavioral science concepts and principles and how they contribute to effective and efficient marketing activities from the perspective of the consumer, marketer and public policy maker.
Credit Hours: 3
Prerequisite Courses: MKT 340 Additional Restrictions/Requirements: Prerequisite course and admission to Cameron School of Business. Course Repeatability: Course may not be repeated. Maximum Repeatable Hours: 3
Click here for the Spring 2025 Class Schedule.
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