Jul 21, 2024  
2020-2021 Undergraduate Catalogue 
2020-2021 Undergraduate Catalogue Archived Catalogue

MKT 349 - Consumer Behavior

Behavioral science concepts and principles and how they contribute to effective and efficient marketing activities from the perspective of the consumer, marketer and public policy maker.

Credit Hours: 3

Prerequisite Courses: MKT 340 
Additional Restrictions/Requirements: Prerequisite course and admission to Cameron School of Business.
Course Repeatability: Course may not be repeated. Maximum Repeatable Hours: 3

Click here for the Fall 2024 Class Schedule.