Mar 17, 2025  
2020-2021 Undergraduate Catalogue 
    
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MKT 345  -  Sports Marketing

Examination of the application of marketing concepts to sports events and the use of sports as a marketing tool by other organizations. An emphasis on the use of sports within the total marketing mix.

Credit Hours: 3

Prerequisite Courses: MKT 340 
Additional Restrictions/Requirements: Prerequisite course and admission to Cameron School of Business.
Course Repeatability: Course may not be repeated. Maximum Repeatable Hours: 3


Click here for the Spring 2025 Class Schedule.



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