2020-2021 Undergraduate Catalogue Archived Catalogue
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COM 438 - Integrated Marketing Communication: Event Design
Focuses on designing events and integrated marketing communication (IMC) strategies in specific contexts such as conferences, professional meetings, celebratory events, and programs for community outreach. Students will work with clients to research, plan, execute, and evaluate events and their communicative impact in an applied learning environment.
Credit Hours: 3
Prerequisite Courses: (COM 200 with a minimum grade of B and COM 334 ) or COM 338
Additional Restrictions/Requirements: Prerequisite courses or consent of instructor. Restricted to COM majors.
Course Repeatability: Course may not be repeated. Maximum Repeatable Hours: 3
Click here for the Fall 2024 Class Schedule.
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