2020-2021 Undergraduate Catalogue Archived Catalogue
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COM 436 - Contemporary Issues in Integrated Marketing Communication
Students will apply rhetorical and integrated marketing communications (IMC) vocabulary and theories to more deeply understand and evaluate contemporary issues and artifacts related to cases of branding, advertising, campaigns, and events.
Credit Hours: 3
Prerequisite Courses: COM 301
Additional Restrictions/Requirements: Senior standing.
University Studies: Building Competencies/Writing Intensive
Course Repeatability: Course may not be repeated. Maximum Repeatable Hours: 3
Click here for the Fall 2024 Class Schedule.
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