Mar 28, 2024  
2020-2021 Undergraduate Catalogue 
    
2020-2021 Undergraduate Catalogue Archived Catalogue

COM 431 - Integrated Marketing Communication: Brand Strategy & Research


Examines the role of research, branding, and strategic thinking in integrated marketing communication activities for clients in an applied learning environment. Addresses qualitative, quantitative, and interpretive/historical research methods; as well as identity and naming; and visual brand identity.

Credit Hours: 3

Prerequisite Courses: (COM 200  with minimum a grade of B and COM 334 ) or COM 338  
Additional Restrictions/Requirements: Prerequisite courses or consent of instructor. Restricted to COM majors.
University Studies: Building Competencies/Writing Intensive, Explorations Beyond the Classroom
Course Repeatability: Course may not be repeated. Maximum Repeatable Hours: 3



Click here for the Spring 2024 Class Schedule.